Terraviva 与快速发展的撒丁岛披萨品牌 SA PIZZEDDA 合作，推出全新设计大赛——“SA PIZZEDDA”品牌视觉形象设计大赛，旨在鼓励设计师和创意人士重新定义其视觉形象，塑造其未来形象。
获奖者将获得高达 8,000 欧元的奖金，一等奖作品将被采纳为 SA PIZZEDDA 的全新官方品牌标识，并有机会与该公司进行更深入的合作。
Terraviva launches SA PIZZEDDA, a new design competition developed in collaboration with the fast-grow-ing Sardinian pizzeria brand, challenging designers and creatives to redefine its visual identity and shape its future image. Prizes up to 8.000 € will be awarded to the winners, and the 1st Prize project will be adopted as the new official brand identity of Sa Pizzedda, with the opportunity to further collaborate with the company.
简介 / BRIEF
次大赛诚邀参赛者为 Sa Pizzedda 设计全新的品牌形象。Sa Pizzedda 是一家充满活力、快速发展的公司，致力于将撒丁岛传统的卡利亚里塔纳切片披萨（Pizza al taglio Cagliaritana）带到米兰充满活力的美食舞台。该品牌秉承传统，同时不断创新，以其独特的酥脆口感、折叠式设计和创意十足的配料而脱颖而出——并已在乔·巴斯蒂亚尼奇主持的电视节目《美食家》（Foodish）中荣获“米兰最佳切片披萨”称号。
随着 Sa Pizzedda 的不断发展壮大，清晰、灵活且具有标志性的视觉识别系统变得至关重要。参赛者可以重新构思品牌形象，既可以对现有元素（例如标志、配色方案和字体）进行改进，也可以提出全新的概念，以清新现代的方式展现品牌个性。
The competition invites participants to design the new brand identity of Sa Pizzedda, a dynamic and fast-growing company bringing the traditional Pizza al taglio Cagliaritana from Sardinia to the vibrant food scene of Milan. Rooted in authenticity yet driven by innovation, the brand stands out for its distinctive crunchiness, folded format and creative toppings - already recognised as winner of the “Best Sliced Pizza in Milan” at the TV show Foodish by Joe Bastianich.
As Sa Pizzedda expands, the need for a clear, flexible and iconic visual identity becomes essential. Participants are invited to rethink the brand’s image, either by evolving its current elements - such as the logo, colour palette and typography - or by proposing entirely new concepts capable of expressing its personality in a fresh and contemporary way.
奖项设置 / PRIZES
• 一等奖：3,000欧元（约合人民币23,798元）；
• 二等奖：2,000欧元（约合人民币15,865元）；
• 三等奖：1,000欧元（约合人民币7,933元）；
• 5 个金提名奖：免费会员优惠券；
• 10 个荣誉奖：免费竞赛优惠券；
• 前 30 名：在 Terraviva 渠道发表；
• 所有参赛者：在 Sa Pizzedda App 享 40% 折扣。
获胜方案将被采纳为 Sa Pizzedda 的新视觉形象，并有机会与该品牌进行进一步合作。
• 1st Prize: 3.000 €
• 2nd Prize: 2.000 €
• 3rd Prize: 1.000 €
• 5 Golden Mentions: coupon for a free membership
• 10 Honorable Mentions: coupon for a free competition
• 30 Finalists: published on Terraviva channels
• All Participants: 40% discount on Sa Pizzedda’s App
The winning proposal will be adopted as Sa Pizzedda’s new visual identity, with the opportunity for further collaboration with the brand.
指南 / GUIDELINES
本次竞赛目标是打造一套能够轻松应用于不同平台（从包装和餐厅空间到数字传播和商品销售）的统一品牌体系。挑战不仅仅在于设计一个标志，更在于定义一个强大且易于识别的品牌形象，以体现品牌的核心价值：鲜明、大胆、活泼、都市感和美味，同时充分展现年轻都市受众的活力。
本次大赛旨在为塑造一个独具特色的新兴品牌的视觉未来提供契机，将其需求转化为一种强有力且令人难忘的设计语言。
The goal is to develop a cohesive brand system that can be easily applied across different platforms, from packaging and restaurant spaces to digital communication and merchandising. More than a logo, the challenge is to define a strong and recognisable identity that reflects the brand’s values: sharp, bold, playful, urban and tasty, while fully embracing the energy of a young and urban audience.
This competition offers the opportunity to shape the visual future of a unique emerging brand, translating its needs into a powerful and memorable design language.
提交成果 / REQUESTED MATERIAL
一份 A3 尺寸的文本（420 x 297 毫米，横向 - 最多 20 页）和两张代表性图片（横向 - 2560 x 1810 像素）。
One A3 Book 420 x 297 mm (horizontal – max 20 pages) and two Representative Images (horizontal – 2560 x 1810 px).
评委 / JURY
提案将由 Crunch S.r.l. 的董事会进行评估，Francesco Carboni 和 Andrea De Dominicis（Sa Pizzedda 的创始人）将担任评审团的联合主席。
Proposals will be evaluated by the board of Crunch S.r.l., with Francesco Carboni and Andrea De Dominicis (founders of Sa Pizzedda) serving as co-chairs of the jury panel.
日程 / SCHEDULE
• 竞赛启动：2026年4月7日
• “提前报名”（报名费49欧元）：2026年4月7日至6月26日
• “标准报名”（报名费99欧元）：2026年6月26日至8月28日
• “延迟报名”（报名费129欧元）：2026年8月28日至9月25日
* 报名时输入折扣码：SPZ20ARCHRACE，可享受报名费八折
• 作品提交截止日期：2026年9月25日
• 结果公布：2026年10月26日
• Competition Opening: April 7th
• 49 € “Early” Registrations: April 7th - June 26th
• 69 € “Standard” Registrations: June 26th - August 28th
• 109 € “Late”: August 28th - September 25th
* Use 20% discount code：SPZ20ARCHRACE
• Submission Deadline: September 25th, 2026
• Winners Announcement: October 26th, 2026
下载竞赛简报，请前往：
https://www.terravivacompetitions.com/sa-pizzedda-competition-2026/
Download full brief here:
https://www.terravivacompetitions.com/sa-pizzedda-competition-2026/
竞赛要求与参赛资格 / REQUIREMENTS & ELIGIBILITY
本次竞赛面向学生、建筑师、设计师、艺术家、创客及各类创意人士开放。参赛者可以个人或团队形式参赛。
The competition is open to students, architects, designers, artists, makers and creatives of all kinds. Participants can compete individually or in teams.
